Identity, Integrations, and Ordering for America’s Famously Funky Pizza Brand

The Project

2017 was a landmark year for Mellow Mushroom’s digital presence.

3 Owl worked closely with Mellow Mushroom’s team to create a new digital identity that reflects the spirit and attitude of the famously funky brand. Over the course of a year our teams worked together to create a best-in-class new website, combining contemporary design styles with time-saving automations across hundreds of restaurants.

Mellow’s attitude is palpable in every pixel of the new site. Our team designed dozens of custom outer-space icons, strange blobby buttons, wiggling animated pizzas, and an inter-dimensional pepperoni worm- hole to 2001 simply labeled “Do Not Push”.

The Results

Together we built a one-of-a-kind website, both in style and functionality. And the results speak for themselves: the website has won numerous design awards, our custom E-club signup form increased membership signup twofold in the first week of launch and online ordering sales exceeded all expectations amid unsolicited customer testimonials praising the site’s new design.

About David

David is the Founder and Creative Director of 3 Owl — an award winning creative agency in Atlanta, Ga. He holds a dual degree in business and music from Emory University’s Goizueta Business School. David has also developed a web/media curriculum at two Atlanta private high schools, volunteers as a mentor for high school entrepreneurial pitch competitions, and is a regular guest lecturer at Emory’s BBA and MBA programs.

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