You’re Doing it Wrong… But It’s Still Right! Building a Brand that Builds You.

Have you ever wondered, “What do brand folks do?” Or better yet, “How can I do it and apply it to my own personal life?!?” This conversation will discuss foundational principles of building a brand and how branding interrelates to our own personal world and the ever-changing world around us. We will discuss an idea from conception to completion and even provide industry tips and tricks that will help you become your own brand-centered rock star.

ABOUT THE SPEAKER
Tony Rouse (@MeetTonyRouse) is a Global Brand Strategist and award-winning Creative Consultant known as The Curator of High-End Experiences. He is a former Sr. Product Manager and currently travels as an international MBA lecturer on branding, teamwork and leadership development. Most recently he completed a revival project for Adidas Originals that received The Phoenix Award from The City of Atlanta and The Office of Mayor Keisha Lance Bottoms. He is a member of The Association of International Product Marketing and Management, author of four books and also dominates in air hockey.

SPECIAL GUEST FROM THE FAIR FAIR
The Fair Fair is a local community for design students and emerging professionals to help each other transition in their careers by providing them with a safe space to market their talents, build reliable networks and find opportunities.