Delivering Seamless Experiences

Have you ever researched, designed, and delivered an amazing user experience only to be met by mass confusion from your colleagues?

“Oh man, this feature turned out super different than what we expected. We’re going to need to re-think our whole marketing approach.”

“This experience is neat, but I’m not 100% sure it’s going to solve customer needs.”

“Love the UX design, but if we’re going in this direction, we’re going to need to quickly re-work our process and re-do all our documentation…”

If any of this sounds familiar, you’re not alone. Delivering seamless experiences – from customer-facing content to hands-on interaction – requires people within organizations to break down siloes and stay on the same page.

In this talk, we’ll look at how FullStory uses living Feature Briefs to keep everyone in lock step with UX.

About this event’s speaker, Melanie Crissey:

Melanie Crissey works with FullStory, helping people discover how to deliver better customer experiences on the web. Prior to joining FullStory, she worked with Rigor, measuring how web performance affects user experience.

A lover of Atlanta startups, Melanie lives OTP because she has an irrationally co-dependent relationship with her hometown. People tell her that her GIF game is strong, but she pronounces it “JIF.” (Bless her heart.)