“Empathy FTW” with Bruce Johnson

At FullStory and from years before that at Google, it’s clear that great product design isn’t magic; it is an endless process of launching and iterating. I like to call it the Suck Less Cycle. But how do you know what to change about your product as you iterate? Can analytics tell you? Maybe A/B testing? Research, and my own experience helping Google AdWords succeed and Google Wave fail, points in the opposite direction. Put the numbers aside! Focusing on the individual experiences of real users in a real setting activates a designer’s most powerful tool: genuine empathy.

About Bruce
Bruce is co-founder and COO of FullStory in Atlanta. Before that, he was Site Director for Google’s Atlanta office.

Parking at General Assembly
amUX will pay for your parking when you attend the meetup! The week of the meetup, we’ll email anyone who has RSVP’d ‘yes’ with a parking code good for 2 hours of free parking at Ponce City Market. To use the code, you must have the ParkMobile app on your phone. Download now at www.parkmobile.com.

How to use a promo code with the parkmobile app:

https://parkmobile.zendesk.com/hc/en-us/articles/203299570-How-do-I-apply-a-Promotion-Code-to-my-account–