How Designers can Make an Impact through Product Leadership

Companies want to launch great products and deliver on customer expectations. Design teams must define clear objectives and success metrics beyond aesthetics. In this presentation, I will demonstrate how to align team to KEY business and customer goals while giving purpose to your role. We will explore common challenges faced on product teams and examples of mitigation. The ultimate goal is feeling a sense of ownership in your work and benchmarking success.

ABOUT OUR SPEAKER
Anthony Daniel II currently leads UX strategy and design at Honeywell Connected Aerospace. Before Honeywell, he was an associate director of UX at DigitasLBI. His core competencies include Product strategy, visual and interaction design, copywriting, and UI development. His goal is to make great products that strengthen the marriage between the customer and the business.