OOUX is the new IA

November 5, 2014

This month, we’re at the new (and exciting) Polygon Atlanta! It’s conveniently located in Atlantic Station.

Stay tuned for more details.


• 8:30-9am: Breakfast & Networking

• 9:15 – 9:45am: Presentation by Sophia Voychehovski

• 9:45-10am: Q&A

Topic: OOUX is the new IA

Before the web became interactive, information architecture put UX designers on the map. All those “pages” of static content had to be bucketed, filed, and organized. Information Architecture was our main value-add on the web. Then the web started becoming interactive. People were transacting on the web. Usability, user interfaces, and storyboarding became a new focus. Now projects are not broken down by sections of the IA, they are broken down by task flows (or user stories). But now, in a post-responsive-revolution world, we need to shift our focus again. We need a new paradigm to ensure that we create simple, efficient, and consistent modular systems of dynamic objects.

After a leading the cross-device design of CNN’s 2012 election results, Sophia began thinking, writing, and speaking about what responsive design can teach us about elegant simplicity. For the past 2 years, Sophia has be applying these principles all her projects: responsive or not. In this highly applicable talk, Sophia will teach a crash course on Object Oriented UX, or OOUX, the center piece of her simplicity strategy.

Presenter: Sophia Voychehovski, User Experience Designer, ReWired Experience Design (@SophiaVUX)

Sophia is the founder of ReWired, an Experience Design studio based in Atlanta, GA. ReWired gives affordable UX and design services to non-profits, NGOs, social entrepreneurs and local tech start-ups. Sophia places a premium on a highly efficient process that reduces overhead and headaches. This allows ReWired to offer expertise that her clients could not afford elsewhere.

Sophia founded ReWired after almost a decade of leading UX efforts for clients such as Tracfone Wireless, Napa Auto Parts, AT&T, the Internal Revenue Service, the Australian Tax Office, and Blue Cross Blue Shield. She also served as part of the design team at CNN.com, architecting CNN Trends, iReport Awards, the 2012 presidential debates experience and — most notably — the responsive system that presented results for the 2012 elections.

Sophia has a BS in Industrial Design from the Georgia Institute of Technology.