“This might be a silly question, but…” Ethnography in Product Discovery

We’ll detail the value of a grounded-theory approach within a lean, product-discovery environment. Discussion will center on the value of flexible and improvisational research for cross-functional teamwork and concept iteration.

About our Speaker:
Babz Jewell is a sociologist by training, and chicken-wrangler in practice. She’s currently working with Verizon Connect’s international Product Discovery team and serves as the organization’s advocate for qualitative work across commercial lines of business.